Search Engine Optimisation Guide

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This is a basic guide to optimising your website for search engines.

This SEO guide was created to explain all major aspects of SEO, from finding the keywords that can generate organic traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

If you get stuck on Search Engine Optimisation, you can ask us to do it for you at

The basics of search engine optimisation

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging).

The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

Rand Fishkin founder of Moz made a similar pyramid to explain the way folks should go about SEO, and Moz have dubbed it “Mozlow’s hierarchy of SEO needs.”

Here’s what it looks like:

The foundation of good SEO begins with making sure crawl accessibility is good, and moves up from there.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

  1. Crawl accessibility so search engines can read your website
  2. Compelling online content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great experience including fast load speed and compelling user experience
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high click through ratio in the rankings
  7. Snippet/schema markup to stand out in SERPs

We will spend some time on each of these sections throughout the guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

If you get stuck on Search Engine Optimisation, you can ask us to do it for you at

Chapter 1 – SEO 101 – Beginners Guide

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