We reached out to Lynne, the owner of Buckets & Spades at Marton Mere Holiday Village, via one of our SMS campaigns. At SmartyXweb, we proactively scan Google for businesses without websites, aiming to provide a mutual benefit by connecting them with our web design services. After Lynne shared her previous frustrations with web design, we reassured her and set out to create an exceptional online experience for her caravan rental business.

Our solution included a beautifully designed, fully branded website with an advanced booking system that enables customers to search for available holiday dates and instantly receive recommendations from any of her nine caravans. This streamlined approach simplifies the booking process and provides guests with a seamless experience.

Key Features of the Buckets & Spades Website:

• Instant Availability & Smart Recommendations: Customers can input their holiday dates, and the system will suggest the most suitable caravan, making the booking experience quick and efficient.
• Flexible Payment Options: We implemented a user-friendly pricing system that displays the total holiday cost plus deposit. Customers can reserve their stay with an online booking deposit, and then easily complete the remaining payment via bank transfer—offering flexibility and transparency.
• Comprehensive Caravan Details & Park Highlights: Each of Buckets & Spades’ ten luxurious caravans is showcased with detailed descriptions, images, and amenities. Additionally, we provided a dedicated section on Marton Mere’s family-friendly facilities, from SplashZone and outdoor play areas to on-site dining options like Papa John’s and Cook’s Fish & Chips.
• Interactive Park Map: Our custom-built park map is embedded on the site, featuring hotspots that show the exact location of each caravan. This lets guests familiarize themselves with the village layout and check out popular attractions around the park before arriving.
• Personalized Guest Experience: With every booking, guests receive customized email confirmations, which include helpful tips for their stay, details on park facilities, and exclusive offers—helping them feel welcomed from the very start.
• Easy-to-Use Dashboard: We built an intuitive dashboard for Lynne to easily manage her website’s content, update availability, adjust prices, and handle bookings. This streamlined backend allows her to focus more on delivering great guest experiences without technical hurdles.
• Professional Email Addresses: We also set up fully custom email addresses, providing Lynne and her team with a professional touchpoint for all customer communications.
• Social Media Connection & Community Engagement: With over 17,000 Facebook followers, Buckets & Spades’ social media is seamlessly integrated with the site, allowing for consistent updates, exclusive deals, and a place for loyal guests to share recommendations.

This full-service project transformed Buckets & Spades into a digital hub for Marton Mere visitors, enabling guests to plan, book, and prepare for unforgettable holiday memories—all from the comfort of their screens. Lynne’s new website not only looks great but has enhanced her ability to manage her business, engage customers, and showcase the unique appeal of Marton Mere Holiday Village.