Campervan Company Website Design – Lusso Campers Ltd.
Lusso Campers: A Multi-Million Pound Campervan Brand, Now With a fully-featured website to Match.
SmartyXweb was proud to take on the complete digital transformation of Lusso Campers — one of the UK’s leading campervan conversion specialists. We designed and developed a cutting-edge ecommerce and configurator website, packed with high-conversion elements and fully optimised for SEO. From full camper conversions to bespoke upholstery, every product and service is now accessible online with a seamless customer journey.
Premium Campervan Website Build with Advanced WooCommerce Builders
📍 Yorkshire, UK | 🚐 Campervan Conversions | 💻 Full-Service Digital Transformation
🚀 Overview
Lusso Campers, a leading UK manufacturer of custom campervans, partnered with SmartyXweb to create a powerful new website to match their real-world, large scale operation. With no official website, they relied entirely on eBay and phone sales and have a took the nation & van-lifers by storm with their premium campervan conversion services. We got them a new website up and running—fast.
🔥 Now powered by a high-converting, SEO-optimised WordPress website with dynamic WooCommerce product builders, Lusso Campers is digitally unstoppable.
🎯 Goals
- Modernise the brand with a professional online presence
- Sell high-ticket products with WooCommerce + 3D Secure
- Introduce product configurators for custom camper builds
- Improve enquiry rates and streamline customer bookings
- Rank on Google for campervan service and product keywords
💻 What We Delivered
✅ Elementor Pro Website
✅ Custom WooCommerce Product Builders
✅ Stripe 3DS Payments & Deposits
✅ SEO-Optimised Service Pages
✅ Advanced Product Fields (APF Pro)
✅ Contact Forms + WhatsApp Integration
✅ Blog System for Latest Work
✅ “Everything Made In-House” Trust Section
✅ Full-Site SEO & Speed Optimisation
✅ Custom PHP Logic (Swap Enforcement, Field Conditions)
🔧 Key Features
🛏️ Rock & Roll Bed Builder
A fully customisable product page where users can:
- Choose vehicle & bed width
- Select upholstery pattern, stitching & colours
- Add branded embroidery, kickboards & fitting kits
- Leave a deposit to secure installation
🪑 Front Seat Upholstery Builder
- Vehicle-specific options
- Match fabric, stitching & colour with Rock & Roll Beds
- Local swap system enforced with logic & messaging
- 2-3 week lead time display & collection-only flag
⛺ Pop Top Roof Builder
- Vehicle selector auto-assigns price
- SWB/LWB toggles adjust pricing
- Canvas, roof colour, lighting & trim options
- Optional scenic canvas & roof colour-coded upgrades
- Deposit-enabled, Stripe 3D Secure checkout
🛠️ Full Conversion Builder
- Fully loaded conversion selector
- Extras: solar, heaters, TVs, reupholstery
- £9,995 to £12,995 dynamic pricing
- Built to convert interest into commitment instantly
💬 Customer Journey
Land on the site → browse custom services
View detailed pages → trust built with FAQs, reviews, images
Hit “Build My Conversion” → customise the product
Checkout securely or leave deposit
Purchase, Fill in Forms, Email or call HQ
Vehicle booked, built, and converted
🔍 SEO Setup for Google
Every page built to rank:
✅ SEO-rich service pages with FAQs
✅ Focus keyphrases on each page
✅ Image alt text and fast loading
✅ “Latest Work” blog for location-based targeting
✅ Yoast-optimised titles, headers & descriptions
✅ Connected to Google Search Console + Analytics
📈 Targeted Keywords:
- rock and roll bed with upholstery
- campervan pop top roof installation
- campervan conversion builder UK
- front seat upholstery for camper
- campervan furniture kits LWB/SWB
19 Pre-Made, Fully Search Engine Optimised Website Posts for Instant Rankings + Daily Updates & Optimisation
Yoast SEO for Website Design
🤝 What Makes Lusso Campers Different
🏭 In-House Manufacturing
🪑 Upholstery & Welding Done by Experts
🚐 Fast Turnaround — Pop Tops in 1 Day
📦 Customisation Like No Other
🇬🇧 Trusted UK-wide by Vanlifers & Builders
🔒 Secure Online Checkout with Stripe 3DS
🛒 Deposit-Driven WooCommerce Flows
🧵 Embroidery, Scenic Canvas, Paint Matching Options
📲 Integrated Contact Flow
- Direct Call Button
- Direct Booking Form
- Email via Contact Page
- Google Maps Integration
- Lead CTAs after every key section
🧠 Powered by SmartyXweb
Lusso Campers now has a future-proof, high-converting, and beautifully branded website that works as hard as their team does.
🌐 Explore the site: lussocampers.co.uk
📈 Get results like this for your business – contact us today.
