David Lawson, a highly respected independent family funeral director, needed a professional and accessible online presence to reflect the compassionate, personalized services they offer. As a funeral director with over 33 years of experience, David required a website that would not only provide information but also convey empathy, care, and professionalism.

SmartyXweb was tasked with designing and building a website that could seamlessly guide families through the sensitive process of arranging funerals, while also ensuring ease of access to vital information.

What We Did:

• Custom Website Design: We created a user-friendly, responsive website that integrates seamlessly with the funeral director’s mission. The site offers easy navigation to key sections such as “Prices & Packages,” “Funeral Notices,” “Tributes & Donations,” and “Pre-Paid Funerals.”
• SSL Security & Hosting: The site was equipped with SSL security to ensure that all customer data is secure. We also manage the website hosting and ensure high performance and uptime.
• SEO Optimization: SEO best practices were applied, ensuring the website ranks well for searches related to local funeral services. We implemented keyword strategies to help the site attract more traffic in the Keighley, Silsden, and surrounding areas.
• Content Management: The site includes a built-in content management system, making it easy for David and his team to update funeral notices and tributes.
• Yearly Updates: We update the website’s prices and documents on a yearly basis, ensuring all information is current and accurate for David’s clients.
• Ongoing Support: SmartyXweb continues to provide regular updates and maintenance, ensuring the website stays functional, secure, and optimized for search engines.

The Process:

1. Initial Consultation: We collaborated closely with David to understand his specific requirements and the tone of empathy and professionalism he wanted the website to convey.
2. Design & Development: After finalizing the website layout and structure, we moved forward with development, ensuring the site was optimized for mobile and desktop devices.
3. Launch & Optimization: Upon completion, the site was launched, and we continuously monitor its performance, adjusting the SEO strategy to ensure it reaches David’s target audience effectively.

Results:

The new website for D Lawson Funeral Director has provided families with a compassionate, informative, and easy-to-navigate online experience. With the integration of search engine optimization, secure hosting, and yearly content updates, David Lawson’s online presence has been significantly strengthened, allowing him to better serve his local community.

This project highlights SmartyXweb’s ability to deliver tailored solutions that not only meet but exceed our clients’ expectations, all while offering ongoing support to ensure the long-term success of their online platform.