Cooper Steering – Expert Website Design, SEO Optimisation & Social Media Management in Chester

Client Overview:
Cooper Steering is Chester’s leading steering rack refurbishment specialist, providing reliable, cost-effective solutions to both public customers and trade clients across the United Kingdom. With more than two decades of industry expertise, Cooper Steering required an exceptional online presence to effectively showcase their high-quality services and attract consistent, targeted business.

Project Goals:

• Design a bespoke, responsive website clearly highlighting steering rack refurbishment services.
• Develop SEO strategies that ensure first-page visibility for high-value search queries.
• Implement a professional, active social media strategy for ongoing lead generation and brand awareness.

Our Solutions:

Custom Website Design and Development

At SmartyXweb, our North Wales-based web design experts built Cooper Steering’s website from scratch, emphasising usability, responsiveness, and conversion optimisation. Our professional approach to web design incorporated:

• Mobile-Friendly Web Design Chester: Ensuring seamless performance across devices, optimised for both mobile and desktop users.
• Bespoke Web Design for Automotive Industry: Tailored specifically to the steering rack refurbishment sector, clearly communicating unique selling points and service advantages.
• Conversion Rate Optimisation (CRO): Creating intuitive navigation and strategically placed calls-to-action, significantly increasing client enquiries and conversion rates.

Advanced SEO Optimisation

Recognising the importance of organic visibility, our SEO specialists delivered extensive, strategic optimisation tailored specifically for Cooper Steering’s target audience. This involved:

• Comprehensive Keyword Research and Implementation: Targeting long-tail keywords like “steering rack refurbishment Chester”, “cost-effective steering rack repair UK”, “steering rack postal service near me” and “steering rack specialists for garages”.
• Local SEO Optimisation Chester: Enhanced visibility in local search results by optimising Google Business Profiles, generating authentic customer reviews, and building local citations.
• High-Quality Content Creation: Professionally written, keyword-rich blogs on steering system maintenance, refurbishment advantages, common MOT issues, and automotive industry tips to boost search engine relevance and authority.

Social Media Management & Digital Marketing

SmartyXweb is actively managing Cooper Steering’s social media channels to drive consistent, quality traffic and build a loyal audience. Our social media marketing service includes:

• Strategic Social Media Campaigns: Curated, engaging posts highlighting successful refurbishment jobs, before-and-after images, special promotions, and valuable maintenance advice.
• Targeted Facebook and Instagram Advertising Chester: Geo-targeted and interest-specific ads, efficiently bringing qualified leads directly to Cooper Steering.
• Regular Audience Interaction & Brand Building: Prompt responses to enquiries, testimonials and active participation in relevant local and automotive industry groups to enhance brand reputation.

Results & Successes:

Since launching the new website, SEO, and social media marketing campaigns for Cooper Steering, we’ve achieved outstanding results:

• Significant increase in website traffic: Organic search traffic increased by over 220% within 3 months.
• Page-one rankings: Achieved first-page Google visibility for targeted high-conversion keywords including “steering rack refurbishment Chester” and “postal steering rack repairs UK”.
• Conversion rate improvement: Enhanced website conversion rates by approximately 180%, with regular customer enquiries and bookings.
• Social media growth: Increased Facebook and Instagram engagement, driving steady business from social platforms and building stronger local brand loyalty and authority.

Why Choose SmartyXweb for Your Web Design and SEO Needs?

Whether you run a garage in Chester, a steering refurbishment company in North Wales, or any automotive-related business nationwide, SmartyXweb offers bespoke website solutions, expert SEO services, and comprehensive social media management that consistently delivers results.